From a House on a Hill, in London 2010, SCRT started as a self-funded project, working with local artists to produce short runs of exclusive print-wear. In the years since, the label has grown & developed into a forward-thinking, independent British streetwear brand collaborating with creatives from around the world.
Stay Creative Co are still a close-knit team, now working from our studio in Hackney, and flagship store on Shoreditch's Redchurch St.
The brand draws influences from subcultures both past & present, whilst producing cut & sew collections focused on vintage-inspired workwear, with function and everyday use in mind.
DESIGN / ETHOS
We often find inspiration in cult films, forgotten corners of media, art in all forms, and the weird and the surreal.
Our design utilises a box-fit, taking outlines from vintage patterns and found items, especially workwear that has survived extensive use. Always utilitarian, with creative use in mind. Fabrics are simple and comfortable, with detailing often used to express the themes within our capsules.
Designed and built by us and a small team of friends, our London flagship store opened on Redchurch Street in December 2020.
We wanted to create a contemporary and relaxed space making use of natural materials with a utilitarian approach to spacing and design. The shop build consists of exposed brick walls, cork finish and wooden beam ceilings.
You can find us at:
63 Redchurch St, Shoreditch, E2 7DJ
As an independent streetwear brand we believe in creating with conscience. Our growth as creatives is tied to the steps we take to become a more sustainable, responsible and community-led brand.
In 2020, we moved the majority of our cut & sew to Portugal and started relationships with several skillful and responsible Portuguese manufacturing partners whose operations are grounded in expertise and tradition.
We are now incorporating locally sourced organic cotton and upcycled fabrics wherever possible. We have also improved our packaging, stopped using any plastic air sacs or plastic void fill and included the use of recycled materials and paper tape. Every piece of SCRT clothing is designed by us in our studio in Hackney, with extensive and practical use in mind. We are committed to moving forward in a way that positively addresses local and global issues while retaining our core values and design ethos.
Stay Creative Co.